OnePiece Retail Design
When popular and trendy brand “One Piece” set to open their first branch in Dubai, they reached out to INTRAFORM to create a unique space within the store to be used as a background for images posted on Facebook, Instagram and other social media accounts managed by the brand. The brand, which is largely successful in USA and Europe, places a great deal of importance on its ‘social currency’ activities which include posting images on social platforms.
The One Piece Project showcases what the experience of the brand is all about. It includes the illusion of fitting rooms with lighting and bespoke stools showcasing the place where customers make the final decision in the purchasing process.