City Walk, Dubai
The aim of this project is to provide a design suitable for the modern designer. The concept behind the design showcases the creative process involved in formulating a fashion line. The interior design of the shop walks the observer through the creative process from conception to development right through to the final product. Our goal with this project is to create a space that has a modern minimalistic design that transports the observer into the future while maintaining that industrialist touch.
The concept behind UniqueVille Retail Store is to provide a platform for upcoming local and international designers in Riyadh. The store will be the focal point for exhibiting unique fashion lines from all over the world. Therein lay the inspiration for the UniqueVille design.
UniqueVille features a modular design that allows for flexible use of the space. This approach will cater for the changing functions of the spaces within the retail store. The contemporary Arabic store features a modern design with a touch of traditional Arabic design.
The Tammra project is an inspired contemporary interior design project with an Arabic infusion. The design for this contemporary coffee shop is the outcome of extensive research into Arabic customs and local plants.
The design adapts contemporary tile design with date trees popular in the Arabic world rooted in deep Arabic colors that transcend years of history.
Business Central Towers, Dubai
The idea of designing an office space that can increase the collaboration and productivity inside a creative field was our base of this design. In order to create a flexible space that can boost creativity and productivity among our coworkers, we implanted a few fundamental concepts of successful open plan office designs; such as creating “area that promotes collaborations”. We achieved this by creating a similar ambient in our office by designing a small coffee shop in order to promote all kinds of interactions—socializing, brainstorming or collaborating.
When popular and trendy brand “One Piece” set to open their first branch in Dubai, they reached out to Suzanne Sahar Arbab to create a unique space within the store to be used as a background for images posted on Facebook, Instagram and other social media accounts managed by the brand. The brand, which is largely successful in USA and Europe, places a great deal of importance on its ‘social currency’ activities which include posting images on social platforms.
The One Piece Project showcases what the experience of the brand is all about. It includes the illusion of fitting rooms with lighting and bespoke stools showcasing the place where customers make the final decision in the purchasing process.